Shopee Malaysia Fee Increase: 4 Strategies to Maintain Your Store Profits

Shopee Malaysia Local Stores Release Latest Update: Commission Fee Adjustment for Non-Mall Sellers Effective July 16, 2025



Starting July 16, 2025, commission fees for non-mall sellers will be adjusted, with varying increases across different categories. For example, electronics will see a 1%-2% hike. Refer to the table below for detailed adjustments per category.

 
Behind the Fee Increase: Three Pressures Forcing the Platform's Hand


	
Intensifying Profit Pressure on Shopee: Repeated commission hikes and fixed fee adjustments reflect Shopee's urgent need to improve its financial health amid prolonged losses. Parent company Sea Limited's financial reports show declining profit margins in the e-commerce sector for three consecutive quarters, prompting Shopee to seek revenue boosts.
	
The Rapid Rise of TikTok Shop: In Q1 2025, TikTok Shop's market share in Vietnam surged from 23% to 35%, while Shopee's dropped from 68% to 62%. The growth of competing platforms is pushing Shopee to enhance its services and traffic quality.
	
Rising Logistics and Compliance Costs: Malaysia's 2024 Electronic Trade Consumer Protection Regulations temporarily deferred the Malay-language product requirement, but policy uncertainties remain. Other markets like the Philippines have even implemented "same-day shipping" policies, significantly increasing warehousing and logistics pressures.






Profit Protection Battle: Sellers' Four-Dimensional Strategies

Strategy 1: Fine-Tuned Cost Control


	
Adopt smart pricing tactics: Use "flash sales + bundled vouchers" instead of direct price hikes to minimize sales volatility.
	
Optimize logistics costs: Shift production or sourcing of lightweight goods to Malaysia to reduce shipping expenses.


Strategy 2: Adjust Store Operations


	
Embrace live commerce: Launch Shopee Live to attract more buyer attention.
	
Enhance product offerings: Broaden sourcing channels to cut costs while selecting higher-quality products to justify price increases, especially for localized items like halal-certified cosmetics.


Strategy 3: Leverage Shopee's Policy Incentives


	
Utilize commission rebates: Participate in platform campaigns like FSS (Free Shipping Service) and CCB (Cashback) to benefit from fee waivers.
	
Optimize VAT compliance: Ensure adherence to tax regulations to avoid penalties.


Strategy 4: Boost Operational Efficiency


	
Expand to multiple platforms: Diversify sales channels by opening stores on trending platforms like TikTok Shop.
	
Automate with tools:
	

		
Use BigSeller ERP for product listings, title translations, and inventory management.
		
Employ Duoke for centralized message aggregation and automated replies to reduce labor costs and improve efficiency.
	
	
	
Leverage AI tools:
	

		
Use Duoke AI to classify high-value customers (e.g., those with 30+ orders/month) for targeted follow-ups.
		
Identify dissatisfied or negative-review-prone buyers for proactive issue resolution, minimizing reputational damage.