5 ways to choose new products on Shopee

Shopee, as a major e-commerce platform in Southeast Asia, makes opening a store and selling products on it both exciting and challenging. If you’re opening a Shopee store for the first time and don’t know what products to sell, what aspects should you consider? Today’s article will help you choose the right products to sell.



 
1. Research Market Trends
 A good place to start is by examining current market trends. You can use tools like Google Trends, Shopee’s own analytics, or third-party tools that analyze e-commerce trends. For example, you can analyze Shopee’s “Top Products” section、current market demand、 best-selling rankings, or hot trends on social media to see what's trending across different categories.



 
2. Analyze target customer groups
 If you want to sell on Shopee You need to pay attention to Shopee buyers of different ages, incomes, and search performances. It is more effective to understand and select suitable products for your target customers.

For example, young people may prefer electronic products or fashion accessories, while family users may be more interested in household products or children's products.



 
3. Start Small Product and Test it
 When you’re starting out, it’s often better to list a limited number of products. This allows you to test customer interest without taking on too much inventory. Once you find a product that performs well, you can invest more in that product and gradually expand your selection. Also, you can collect feedback from customers to understand how the products are perceived and if they meet customer expectations.



 
4. Choose products that are practical and easy to transport
 If you open a store for the first time , practical and durable products have more advantages in logistics costs, such as jewelry, small electronic accessories, etc., which are suitable for novice sellers to reduce logistics costs and damage risks. Besides, you also need a reliable supplier who can provide quality items on time. Late shipments or poor-quality products can lead to bad reviews and lost customers.







5.Pay attention to the platform's promotions

Shopee has regular large-scale promotions (such as 9.9 and 11.11). Choosing categories or trending products that are hot-selling during these events may bring more traffic, but you must also prepare stocks in advance and make a good pricing strategy.





 
Conclusion
 Choosing the right products to sell on Shopee requires a mix of research, strategy, and experimentation. At the same time, making good use of the various tools, such as Shopee Flash Deals, free shipping programs, and advertising options, which provided by the platform can better help us get through the novice seller stage.