How to choose different types of TikTok Account

TikTok has become a global phenomenon, and it offers several different types of accounts to meet the diverse needs of its users. Whether you're an individual looking to share your personal life or a business aiming to reach a wider audience, there's an accounting option for you.



 
1-TikTok Personal Account
Personal accounts are used by most people on TikTok. This type of account is a good choice for general TikTok users and creators. (A TikTok creator account is the same as a TikTok personal account.) They can watch and interact with other people's content，use the search tool to find new content to watch content they're interested in and follow other people. Besides they also can create own content for other people to enjoy，This can help you build a community as a creator.





 
2-TikTok Business Account
Business Accounts are public profiles that allow brands and businesses to use our marketing tools to build a marketing strategy on TikTok.



The benefits are in the following aspects


	
Collecting leads through flexible forms on the home page, videos and live events;
	
Displaying brand or business information to drive traffic to your website or application;
	
Effectively analyzing and tracking growth, the effectiveness of content promotion, the attributes of the audience and the data of live interaction.

Note: TikTok advises against switching back and forth from a business to a personal account. If you would like to promote your business on TikTok but also post organic personal content, recommend you to conduct these two activities on separate accounts.



 
3-TikTok for Business Account
The TikTok for Business solutions are designed to offer various tools for brands and marketers, enabling them to present brand stories in creative ways and engage meaningfully with the vast number of TikTok users.

After creating a TikTok for Business user account, you can use different services to perform the following operations:


	
Create and publish advertisements on the TikTok Ads Manager platform.
	
Manage your organization through the Business Center.
	
Use TikTok's organic content to create Spark Ads.

	 

Note: You can create a TikTok for Business account using your existing TikTok account.



 
4-TikTok Ads Manager Account
The TikTok Ads Manager platform provides you with powerful tools to launch advertising campaigns, manage advertising resources, monitor data and optimize advertisements. You need to have a TikTok for Business account to access the TikTok Ads Manager platform.



How to create a TikTok ad:

Step 1: Create your account

Step 2: Create a TikTok ad campaign

Step 3: Choose your campaign objective

Step 4: Select your target audience

Step 5: Set your campaign budget and schedule

Step 6: Add your creatives





 
5-TikTok Business Center Account
The TikTok Business Center account is a one-stop business center for organizations and institutions. Through the center, organizations and institutions can collaborate on marketing activities on TikTok to make promotional content reach the target audience.

Also, organizations and institutions can manage assets and teams in a centralized manner, assign permissions and use assets more efficiently and securely.



You need to have a TikTok for Business account to access the Business Center.


	
Collaborate with your team, marketing partners or agencies.
	
Centralize the management and viewing of advertising placements, creators, business and other marketing solutions.
	
Assign and view permissions.
	
Share or apply for the permission of advertising accounts.





In conclusion, understanding the different TikTok account types is crucial for maximizing your experience and achieving your goals on the platform. Whether you're focused on personal expression, business growth, or a combination of both, choosing the right account type and leveraging its features can help you make the most of TikTok's vast potential.