Shopee Listing Guidelines for New Sellers

With internet penetration reaching unprecedented heights and online shopping becoming the new norm, e-commerce continues its explosive global growth. This digital revolution has propelled the rise of countless new sellers seeking opportunities in virtual marketplaces.

As one of Southeast Asia's leading platforms, Shopee has witnessed a surge of entrepreneurs establishing stores. But creating a seller account is merely the first step—the real challenge begins with optimizing your product listings for visibility and sales.

If you've already become a Shopee seller, this guide will walk you through every critical aspect of product listing: from setup workflows and strategic planning to compliance essentials.

Your journey to e-commerce success starts with perfecting these foundational skills. Let's begin.

 

How many products should I upload to open a new Shopee store?



1. New Seller Tasks (Within 14 Days of Approval)

New sellers must complete three critical tasks within 14 days after store approval:


	

	
Activate Shopee Seller Support Chat
	
	

	
Upload 50 products
	
	

	
Complete the New Seller Quiz
	


⚠️ Consequence of non-compliance:

Failure to complete these tasks will result in:

• Loss of access to your dedicated account manager

• Exclusion from promotional resources

• Negative impact on store growth

2. Product Listing Limit for New Stores

New stores (operating <30 days OR with <5 cumulative orders) have a maximum listing cap of 1,000 products.

3. Product Review Timeline Standard review duration: 1-3 business days Variations may occur depending on:


	

	
Marketplace (e.g., SG/MY/TH/PH etc.)
	
	

	
Product category
	


⏳ Delays may occur if:

• Product information is incomplete/inaccurate

• Items violate platform policies



picture from Freepik

Shopee Listing Policies

Different sites may have specific regulations for listing items due to national policies or platform requirements. To ensure buyers have a safe shopping experience, violations may result in penalties. Let's review the common violations:


	

	
Prohibited Listings

	

		

		
Selling prohibited items.
		
		

		
Listing advertisements or selling non-physical items.
		
		

		
Replacing a different product under the same item ID.
		
		

		
False discount promotions.
		
	
	
	

	
Intellectual Property Infringement or Counterfeit Products
	
	

	
Policy-Violating Listings

	

		

		
Non-compliant shop name.
		
		

		
Misleading pricing.
		
		

		
Keyword/Brand abuse.
		
		

		
Incorrect product category setting.
		
		

		
Poor quality images.
		
		

		
Violation of specific category selling rules:

		

			

			
Toys with firearms: Assembled types are prohibited; unassembled types requiring assembly are allowed.
			
			

			
Cross-border sellers are prohibited from selling the **ANYGUARD KF94 mask**.
			
			

			
Cross-border sellers cannot upload images of card holders with Covid-19 vaccine cards.
			
		
		
	
	
	

	
Re-uploading Similar Prohibited Items
	
	

	
Using Misleading Shop Tags in Product Images
	




 

Focus on product keyword and image optimization


	

	
Use the platform's officially recommended tools for keyword selection and optimization. Follow the structure: **Core Term + Attribute Term + Scenario Term + Promotional Term**.
	
	

	
In image design, prioritize visualizing product selling points. Ensure images are mobile-friendly so buyers can clearly understand the product being sold and are encouraged to place orders.
	






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