The Ultimate Guide to Lazada Affiliate Program: A New Seller-Friendly Roadmap to Earning

On May 27, 2025, at the 2025 Lazada Southeast Asia Affiliate Awards held at W Hotel in Bangkok, Lazada announced an annual investment of $100 million into its LazAffiliate Programme. This strategic investment aims to empower alliance partners to usher in a new era of creator-driven e-commerce in Southeast Asia through a more attractive commission structure, performance-based incentives, and platform-enabled tools.

 

1. What is Lazada Affiliate Program（LAZAffiliates）?

The Lazada Affiliate Program (LAZAffiliates) is the perfect income-generating channel for content creators, social media users, and general netizens. Its zero-barrier entry and no minimum requirements allow even complete beginners to start easily. It is the official referral program launched by Lazada, a leading e-commerce platform in Southeast Asia. Through this program, it helps sellers drive sales with a guaranteed ROI and reach millions of potential shoppers. As a content creator or general user, you can promote the vast array of products on the Lazada platform; whenever a user makes a purchase through your referral link, you earn a corresponding commission.



2. How Can Sellers Set Up the Lazada Affiliate Program?

2.1 Enabling Lazada Affiliate:


	

	
Log in to the Lazada Seller Center backend -> Find the Marketing Center -> Enter Super Affiliate.
	
	

	
Click the "Join Now" or similar button to initiate the registration process.
	
	

	
Provide necessary information, such as personal details, website information, promotion channels, etc., ensuring the information is accurate and complete.
	
	

	
Read and agree to the Super Affiliate terms and conditions.
	
	

	
Submit the application and wait for review.
	




2.2 Adjusting Lazada Affiliate Settings:


	

	
Log in to your Lazada Affiliate account.
	
	

	
Navigate to the relevant settings options, such as promotion tools, link generation, reports, etc., depending on your adjustment needs.
	
	

	
Adjust the promotion tool settings according to your needs, such as selecting ad slot size, style, layout, etc.
	
	

	
Generate referral links or deep links to track promotions for specific products or pages.
	
	

	
Use Lazada's reporting tools to monitor promotion campaigns and understand data like clicks, sales, and commissions.

	
 
	


2.3 Where Can Lazada Affiliate Promotions Appear?


	

	
In posts and stories on content creators' social media
	
	

	
In dynamic/static banners on top apps, websites & ad networks
	
	

	
In product listings on price comparison websites & apps
	
	

	
In product listings and banners on cashback apps & websites

	
 
	




3. Benefits of Joining the Lazada Affiliate Program for Sellers


	

	
Reach more shoppers outside the platform through the LAZaffiliate Program.
	
	

	
Push your products to more consumers, achieving greater sales volume and revenue.
	
	

	
Pay-for-performance, no extra fees: You only pay a commission for successfully converted valid orders through the program. There are no hidden or upfront fees.
	
	

	
Flexible commission rate settings: You can choose to set a uniform commission for the entire store or add extra commissions for specific products to attract affiliate partners to prioritize promoting your designated items.
	




4. Lazada Affiliate Program FAQs & Summary

Q1: The Reasons Why your Sponsored Affiliate is Paused

A1: Your access was affected due to: exceeding Non-Compliance Points (NCP) levels, or being identified as a retail seller, or logging in with an advanced account, or being identified as fraud sellers.



Q2: If a customer returns a product, will I get a refund?

A2: Yes, for any returned order, Lazada will refund the affiliate fee to your store income.



From Lazada's policy, we can see that Lazada hopes to accelerate product promotion and sales through the Lazada Affiliate Program, hoping to allow more content creators and ordinary netizens to become promotion members, encouraging more people to shop on Lazada. Therefore, whether as a seller or an ordinary consumer, we can all participate, which helps increase store revenue or earn commissions for ourselves.



To learn more or join the LazAffiliate program, please click here for details.

Some pictures are from Lazada official website.