Choosing Your Lazada Path: Benefits and Requirements of Marketplace, LazMall & LazGlobal

As Southeast Asia's e-commerce market continues to flourish, this blue ocean is capturing the attention of sellers worldwide. As one of the region's leading platforms, Lazada boasts over 159 million annual active consumers, making it a top choice for sellers looking to expand their reach.

With such tremendous opportunities, more and new sellers are eager to set up shop on Lazada. However, right from the start, many newcomers face a critical decision: which of Lazada’s three seller models—Marketplace, LazMall, or LazGlobal—should they choose?



This choice is far from simple—it. It directly impacts your brand positioning, operational costs, resource investment, and long-term strategy. Selecting the right model can make your cross-border journey smooth and efficient; choosing wrong may lead to unnecessary challenges. Below, we break down the key differences and ideal candidates for each model to help you make an informed decision.

 

Marketplace

Ideal For:

Local sellers, especially individuals or small businesses based in Southeast Asian countries. Lazada does not charge commission fees to local sellers—only a payment processing fee of approximately 2%. This is a significant advantage for newcomers with limited capital.

 

LazMall

Ideal For:

Authorized distributors, retailers, or brand owners. LazMall offers distinct advantages, including access to exclusive advertising campaigns and seller tools, which can greatly enhance product visibility. Sellers on LazMall also benefit from higher search rankings and greater consumer trust thanks to the LazMall badge. However, note that Lazada charges a commission—sellers must weigh the costs against potential benefits.



Onboarding Requirements:


	

	
Brand Owner:

	

		

		
✔ Valid business registration documents
		
		

		
✔ Bank account under the registered company name
		
		

		
✔ Valid trademark certificate
		
		

		
✔ Brand logo
		
		

		
✔ Official website or social media account
		
	
	
	

	
Exclusive Distributor:

	

		

		
✔ Valid business registration
		
		

		
✔ Bank account under company name
		
		

		
✔ Exclusive authorization letter from the brand owner
		
		

		
✔ Brand logo
		
		

		
✔ Official website or social media presence
		
	
	
	

	
Non-Exclusive Distributor / Reseller / Retailer:

	

		

		
✔ Valid business registration
		
		

		
✔ Bank account under company name
		
		

		
✔ Proof of authenticity (e.g., invoices from brand owners or authorized suppliers)
		
		

		
✔ Brand logo
		
		

		
✔ Official website or social media account
		
	
	


Benefits:


	

	
Dedicated LazMall tab in search results
	
	

	
Improved brand visibility with direct store access via search suggestions
	
	

	
Exclusive 24-hour brand promotions to boost engagement and conversion
	
	

	
Eligibility for LazMall-specific sales events

	
 
	


Commissions & Fees:

LazMall sellers are subject to varying commission rates based on store type and category. Refer to the official Lazada commission table for details.





Seller Policy:

Lazada regularly reviews seller performance to ensure a high-quality shopping experience. Sellers who fail to meet LazMall service standards for three consecutive months may be removed from the program.(DATA FROM LAZADA)



 

LazGlobal

Ideal For:

Sellers registered in Mainland China, Hong Kong, Macau, Taiwan, South Korea, or Japan. LazGlobal enables international sellers to enter the Lazada ecosystem. While sellers can use Lazada’s tools and ship to overseas fulfillment centers, they must pay a commission on transactions. This model is suitable for sellers with cross-border resources and the capability to expand into international markets.

 

Onboarding Requirements:


	

	
Business license (enterprises only; individual businesses are not eligible)
	
	

	
Corporate or legal representative’s Alipay account (for verification)
	
	

	
ID and photo of legal representative (if using personal Alipay account)
	
	

	
Photo of business license

	
 
	


Benefits:


	

	
Increased visibility and priority exposure across Lazada channels
	
	

	
Prominent LazGlobal badge on the app homepage and product pages
	
	

	
Enhanced operational support to improve traffic efficiency and market competitiveness
	
	

	
Helps build brand recognition across Southeast Asia
	




Conclusion

Choosing among Lazada's three seller models is a strategic decision that hinges on your brand identity, resources, and target market.

There's no one-size-fits-all solution—the best model depends on what aligns with your current stage of development. Carefully evaluate your brand strength, supply chain capabilities, and operational resources before deciding.



A well-informed first step will lay a solid foundation for your success on Lazada, helping you ride the wave of growth in Southeast Asia's dynamic e-commerce landscape.