Get More Sales with LazLive: Essential Secrets for the Smart Lazada Seller

In Southeast Asia's e-commerce landscape, livestreaming has become a crucial bridge connecting sellers and consumers. It's also a crucial component of store operations and conversions on major e-commerce platforms, including Shopee, Lazada, and TikTok. This article will provide a comprehensive understanding of Lazada livestreaming, from basic concepts to practical techniques, to help you seize opportunities in the Southeast Asian e-commerce market.

 
What is LazLive？
LazLive, Lazada's livestream shopping platform launched in 2019, has established a complete "see, buy" sales cycle in Southeast Asia. This feature seamlessly blends entertainment and shopping, creating a brand new e-commerce experience.

For consumers, LazLive is more than just a shopping platform; it's an entertainment and social experience. According to a joint study between Lazada and Milieu Insight, more and more consumers are finding entertainment, belonging, and inspiration when shopping on Lazada.



 
Boost Your Store Sales with LazLive

I. Boost Conversion Rates and User Engagement
LazLive's streaming feature significantly enhances user engagement and purchase conversion rates. Among consumers who have watched Lazada live streams, up to 40% return to the store to place an order the next day. This sustained appeal makes live streaming a powerful tool for building brand loyalty.

The platform incorporates various gamified mechanics that guide consumers to follow, stay, share, and more through rewards and creative interactions. This not only increases user retention but also drives more free traffic to the store.

II. Multi-Entry Traffic Support
To help sellers capture more traffic, LazLive provides multiple entry points across the Lazada app, including the homepage, Feed, and sidebar bubbles. During major promotions, the platform further boosts exposure through banners and pop-up bubbles, directing even more traffic to live streams. This comprehensive exposure support greatly enhances store visibility.

III. Build an Authentic and Trusted Brand Image
Through **real-time interaction**, sellers can showcase products in real usage scenarios and address consumer concerns, fostering closer customer relationships. The Lazada Live Chat feature allows sellers to instantly answer viewers’ questions about pricing, specifications, usage, and more, significantly enhancing the authenticity and trustworthiness of the shopping experience.

 
How to Start Your First Lazada Live Stream:

I. Pre-Liminary Preparation
Before starting your first Lazada Live, you need to complete the following preparations:


	
Register a Buyer Account: First, you need to register a buyer account via the Lazada mobile app or PC.
	
Bind to Seller Center: Link your newly registered buyer account to your store's Seller Center.
	
Check Country Matching: Ensure the country registered for the buyer account matches the country where your store is located.
	

	
	


II. Applying for Live Streaming Permissions
After completing the account setup, the next step is to apply for live streaming permissions:


	
Locate and click the "LazLive" icon on your account page.
	
Submit a 1-minute trial video.
	
Wait for platform approval.
	

	
	


III. Start Streaming
Once your trial video is approved, you can click "Start Live Now" on the page to begin your Lazada Live stream.

IV. Tips for LazLive:


	
Device Selection: Lazada Live is only available on the mobile app. Please ensure you have a stable internet connection and a good filming environment.
	
Language Strategy: According to platform requirements, the local language must be prioritized for live streams. For example, on the Thailand site, you must use Thai for your broadcast, with English only as a secondary option. Failure to comply with this language requirement may result in your live streaming permissions being permanently revoked.
	
Timezone Awareness: If you are engaging in cross-border sales, be mindful of time zone differences between countries. For instance, Thailand is 1 hour behind Beijing Time. As the live start time set by sellers domestically is in Beijing Time, remember to calculate the corresponding local time in advance.



 
Unveiling the Product Selection Strategy For LazLive

I. Based on platform data and analysis, the following categories tend to perform exceptionally well on LazLive:


	
Fashion Apparel & Accessories



	
Apparel products have consistently dominated Lazada's live stream best-seller lists. Southeast Asian consumers pay close attention to style, color, and trends, with lightweight, comfortable, and easy-to-wear daily items being particularly popular. Accessories like earrings, necklaces, and sunglasses also perform well due to their low-cost and high-repurchase nature.



	
Beauty & Skincare Products



	
The focus on personal care and beauty is continuously rising in Southeast Asia. There is significant demand, especially among female users, for products related to whitening, sun protection, and oil control. Beauty livestreams that feature real-time product effect demonstrations often achieve extremely high conversion rates.



	
Home & Living Products



	
With the growing emphasis on home-centric consumption, sales for furniture, kitchenware, and home decor items are steadily increasing. In markets like Malaysia and the Philippines, where consumers are keen on enhancing their quality of life, practical and aesthetically pleasing small home products are highly popular.



	
Digital & Electronic Products



	
The digital category on Lazada is experiencing explosive growth. Key items include smartphones, wireless earphones, and portable speakers. Young consumer groups in Indonesia and the Philippines, who have high acceptance and frequent replacement cycles for electronics, are the primary target markets.



	
Mother & Baby Products



	
Products like diapers, milk powder, and toys enjoy stable and strong sales. This category is especially suitable for sellers focused on brand building, as it features consistent demand and high customer loyalty.


II. When planning products for your live stream, it is recommended to categorize them into three types:


	
Impression Products: To secure the first transaction in the live stream room, choose regular products with high cost-effectiveness and low average order value.
	
Traffic Drivers: These products possess unique advantages and selling points. Introduce them when viewer metrics peak to attract maximum attention.
	
Volume Sellers: These are the products that will form the backbone of the live stream's total sales. Ensure you have sufficient stock for these items.


Strategies to improve your LazLive performance
I. Content Planning and Engagement Tips


	
Plan Engaging Content: Create compelling content and storylines for your livestream, showcasing product features and benefits to engage viewers.
	
Leverage Sweepstakes: Increase audience engagement and build anticipation for future livestreams through giveaways.
	
Pre- and Post-Promotion: Share video trailers on social media platforms and email targeted potential customers to promote your livestream.
	
Engage with viewers in real time: Respond promptly to Lazada Live Chat inquiries to enhance interactivity and engagement.





II. Localized Operational Strategies

For different Southeast Asian markets, prioritize localized design, tailoring product selection and engagement elements to local festivals, customs, and consumer preferences.

Conclusion
Lazada Live (LazLive) has become an indispensable component for driving explosive sales growth, providing sellers with a direct channel to reach consumers. By effectively utilizing the Lazada Live Stream and Lazada Live Chat features, sellers can not only boost sales performance but also build a stronger brand image and foster more robust customer relationships.



Furthermore, when your store experiences a high volume of orders and customer inquiries, you can leverage Duoke AI to enable automated message replies, helping to boost both response rates and conversion rates efficiently.