Navigate Lazada Fee Changes: A Seller's Guide to Protecting Profit and Boosting Sales

Whether we are new or experienced sellers, it is essential to have a clear understanding of the composition of various platform fees. Each platform, be it Shopee, Lazada, or TikTok Shop, has its own fee structures, and these rules often change over time and vary across different regions. As sellers on these platforms, these fees are part of the operational costs of running our stores. Therefore, understanding them is also a way for us to better manage store expenses and reduce costs.

 

Types of Lazada Fee：

Lazada Commission Fee

Lazada Commission Fee is charged based on price of the product after deducting Seller Sponsored Promotions (Flexi Combo & Vouchers) Commission Fee will only be charged if the order status has been changed to “Delivered”

Lazada Payment Fee

Lazada Payment Fee is the handling fee that Lazada charges on every successful transaction made through all form of payments on Lazada ▫ Credit Card/Installment Plan ▫ Debit Card ▫ PayLah ▫ Singtel Dash ▪ Payment Fee is 2% (before GST) of the final payment amount, inclusive of shipping fee made by buyer, deduction of any Lazada Voucher (platform/bank) or discount mechanic (Lazada Bonus/LazCoins) ▪ All orders will continue to be charged the payment fee

Lazada Shipping Fees

The final shipping cost deducted from your payout is: (Actual Courier Cost) - (Fee Paid by Customer) - (Lazada's Subsidy). You have to nail this calculation, or you're just giving away your profit.


	

	
The Cost of Campaigns & Promos: Jumping into sales events like 11.11 is great for visibility, but some campaigns may charge a small fee or take a bigger commission slice. Our advice? Always read the fine print.
	
	

	
Paying for Ads (Lazada Sponsored Solutions): Tools like Sponsored Discovery are powerful but they are 'pay-to-play.' The cost comes directly from your account balance, so have a clear budget before you start.
	
	

	
The 'Uh-Oh' Fees (Penalties & Charges): Lazada is very strict about its rules. Shipping orders late or listing a banned item will result in a penalty. Constantly check your 'Account Health' page in the Seller Center to keep that score green.
	


No commission for new users

We have found that the Lazada platform offers corresponding benefits, such as 30-day free shipping and 90-day exemption from platform commissions, to better support new sellers and help them grow quickly. Leveraging these newcomer policies during the initial phase lowers the entry barrier for sellers and serves as a favorable measure to reduce costs.


 
How will Lazada's fee adjustments affect sellers?

Recently, we have observed that Lazada Thailand will adjust its commission fees starting November 1st: the base rate will be increased, while rates for certain programs will be reduced. The base commission rate will be raised by 1.5%, a move the platform states is aimed at aligning with market standards. Meanwhile, commission rates for the Free Shipping program and the Premium Free Shipping program will be reduced by 1% to help sellers offer more competitive prices and enhance the consumer experience. Additionally, the minimum participation threshold for the Coin Discount program has been lowered by 1%, aiming to attract more merchants and support business growth.

Although an increase of 1% or 1.5% may seem insignificant, it can significantly impact your profitability, especially if your product profit margins are low. When calculating the final cost, be sure to also account for the 9% Goods and Services Tax (GST) applicable to the new rates.



The new commission rates mean a change in the cost structure for every sale, which directly affects your profitability. To accurately adjust pricing and understand the true profit margin for each item, you need a clear, real-time view of your inventory levels. This is where inventory management becomes crucial. To automatically update inventory levels across all sales channels, prevent overselling, and avoid order cancellations and negative reviews, we need to choose the right tools. Having reliable, real-time inventory data is the key first step in adjusting strategies and protecting profits.



At the same time, we must effectively manage store messages and orders. Ensuring sufficient stock allows for better store conversion rates, which requires us to excel at buyer inquiries and communication. This is where you can utilize the Duoke AI Customer Service System to help manage store messages, guarantee 24/7 automatic replies, and improve both the store's response rate and conversion rate.