2025 Sales Guide: Conquer Shopee, Lazada & TikTok Shop 11.11 Mega Sales with Winning Strategies

As widely recognized, Q4 represents the most critical sales period of the year. Major platforms like Shopee, Lazada, and TikTok Shop across various regions have fully unveiled their Double 11 and Double 12 promotion schedules and policy subsidies. The essential first step for a successful campaign is to thoroughly understand the specific policies of your platform and marketplace, leveraging promotional subsidies and value-added packages to achieve record-breaking store sales in 2025.

 I. 11.11 Mega Sale Key Dates: Lazada, Shopee, TikTok Shop 

1. Lazada Promotion Schedule

Lazada has officially announced its 11.11 rhythm and initiatives, structured around a pre-sale period and the main promotion days. The peak sales period has been extended to three days for most sites, except Vietnam. Platform-led activities also vary by country.

Malaysia: Registration deadline is November 9; Pre-sale period is Nov 1-10; Peak sales are from Nov 11-13.

2. Shopee Promotion Schedule

Shopee's 2025 mega sales generally start earlier than other platforms, with durations exceeding half a month. Many sites have already kicked off their promotions.

Key Southeast Asia Site Schedules:


	

	
Philippines: Oct 24 - Nov 12
	
	

	
Vietnam: Oct 26 - Nov 12
	
	

	
Thailand: Nov 6 - Nov 15
	
	

	
Malaysia: Oct 24-Nov 14
	
	

	
Singapore: Nov 6 - Nov 13
	
	

	
Indonesia: Oct 25 - Nov 11

	
 
	






3. TikTok Shop D11Mega Sale Schedule

As a rapidly growing global e-commerce player, TikTok Shop's mega sales are pivotal for seller traffic and volume. The 2025 Southeast Asia 11.11 campaign periods are:


	

	
Malaysia: Kicks off first on Nov 1, lasting 11 days until Nov 11.
	
	

	
Philippines & Singapore: Both start on Nov 5, running for 7 days.
	
	

	
Thailand: Runs from Nov 7 to Nov 11.
	
	

	
Vietnam: Starts latest on Nov 8, with the shortest cycle of just 4 days.
	


To attract merchant participation, various sites offer different mechanisms and subsidies, including co-funded vouchers (with platform contributions up to 80%), category-specific vouchers, and live stream engagements.

 

II. 11.11 Merchant Access Guide

1. TikTok Shop & Shopee Merchant Eligibility


	

	
Shopee mandates corporate qualifications—valid business licenses—and typically does not accept individual sellers for mega sales. KYC verification is required for security and compliance.
	
	

	
Core Access Criteria: Focus on store ratings, penalty points, Late Fulfillment Rate (last 30 days), and Merchant Negative Feedback Rate for merchant qualifications. For products, monitor Item Negative Feedback Rate and Seller-Fault Return/Refund Rate.

	
 
	


2. Lazada Registration Requirements

(Must meet all following metrics simultaneously)


	

	
Store Performance Metrics & Requirements:

	

		

		
Fast Fulfillment Rate (FFR-Non FBL): ≥65%
		
		

		
Store Deduction Points (Past 90 Days): <24
		
		

		
Seller-initiated Cancellation Rate: ≤4%
		
		

		
Product Quality Rating: ≥4.2
		
		

		
Seller Rating: ≥75%
		
	
	
	

	
If a metric displays "—", it is considered met. Verify status in the Lazada Seller Center.

	
 
	




III. 11.11 Pre-Sales Battle Plan

1. Understand Platform Activities & Craft Differentiated Strategies: 

Acknowledge the varying start times and durations across marketplaces. Tailor strategies for different sites and product categories based on specific platform policies and support measures. For instance, Malaysia offers value-added service packs including ad credits, live stream support, and cash subsidies; the Philippines provides exclusive live stream and platform vouchers. Clearly identifying key subsidies is crucial for winning 11.11.

 

2. Inventory Audit & Comprehensive Stock Preparation:

Treat 11.11 as the year's peak sales event. Optimize inventory and logistics based on each site's schedule. Sellers for Vietnam should prioritize stocking in overseas warehouses to handle the intense 4-day order cycle. Proactively coordinate with logistics partners to confirm capacity and delivery times amidst the surge. Monitor platform metrics like On-Time Delivery Rate and Late Fulfillment Rate to avoid penalties affecting store performance.

 

3. Execute Phased Preparations: Pre-sale, Peak Sales, Post-Sale:


	
Pre-sale Period: The core goal is expanding your potential buyer pool and generating cart additions. Utilize bulk messaging tools (e.g., Duoke's broadcast feature) to send event details, posters, coupons, and product links to hundreds of buyers simultaneously. Features like 130+ language translation help overcome communication barriers, ensuring maximum reach.



 

	

	
Peak Sales Period: Short video and live streaming have become high-conversion channels. Systematically optimize operations across key areas—like targeting peak user online times—to stimulate purchases from different buyer segments. Efficient customer service is vital. Ensure 100% message response with tools like Duoke's AI Customer Service, offering 24/7 accurate replies, achieving a 95% resolution rate for pre-sales and product inquiries. Quick responses within the golden 3-minute window and canned replies save time, allowing focus on high-value conversions and complex after-sales issues.
	
	

	
Mid-Late Promotion Phase: Prioritize order fulfillment, after-sales inquiries, and logistics tracking to maintain store performance standards.

	
 
	




With the Southeast Asia 11.11 promotion approaching, we are in the final preparation stage. Double-check product listings, inventory, logistics, and live stream plans. Ensure items destined for overseas warehouses are ready and coupons are correctly configured for a seamless event operation.



Successful sellers often masterfully combine "Platform Co-funded Vouchers" with "Store Coupons" or "Category Vouchers" during mega sales, creating a compelling perception of stacked discounts that significantly boost conversion rates.



Guarantee your store's response efficiency and accuracy with Duoke's AI Customer Service system, ensuring smooth sailing throughout the mega sale!