Shopee Affiliate Program (SAP): A Guide to Boosting Sales and Conversions

I. What is Shopee Affiliate Program (SAP)?

The Shopee Affiliate Program is Shopee’s in-house program that allows you to use your social platforms to promote and recommend items that can be purchased on Shopee using a unique URL.

 

II. Benefits from Shopee Affiliate Program (SAP) for Sellers:

For sellers, the Shopee Affiliate Program can bring more traffic to your shops and products. By leveraging the social media influence of affiliate members (e.g., on Instagram, YouTube, Facebook), it directs new, high-quality traffic to your store. The right affiliate members can bring in premium, new traffic. Secondly, a diverse range of promoters will participate in promoting our products, leading to a more comprehensive increase in sales and brand awareness. Furthermore, SAP only charges a corresponding commission when a sale is generated. Therefore, for sellers, the marketing cost is controllable and delivers tangible results.





III. How to Enable and Manage Shopee Affiliate Program (SAP)


	

	
Enabling Steps (Step-by-Step Guide)

	

		

		
Log in to Shopee Seller Center: Access your Shopee Seller Backend.
		
		

		
Navigate to Marketing Center: Find the "Marketing Center" in the navigation bar.
		
		

		
Locate and Register for Affiliate Marketing: Find the "Shopee Affiliate" or similar option, fill in the information, and submit your application.
		
		

		
Set Commission Rates: Set attractive commission rates for your promoted products based on product profitability and market competition.
		
		

		
Wait for Approval: After submission, wait for Shopee's review, which usually takes a few business days.
		
	
	
	

	
Ongoing Management

	

		

		
Provide Promotional Materials: Prepare high-quality product images, descriptions, and banner ads for affiliate members to reduce their promotional efforts.
		
		

		
Monitor and Optimize: Use backend data analysis tools to track clicks, conversion rates, and commission expenditures. Use this data to optimize your commission strategy and promotional materials.
		
	
	






IV. How to Maximize the Use of the Shopee Affiliate Program (SAP) during Shopee 11.11


	

	
Set Competitive Commissions: Offer competitive commission rates and consider setting up additional incentives (e.g., sales leaderboard bonuses) to attract top promoters.
	
	

	
Leverage New Programs and Tools

	

		

		
LiveXtra Program: Actively encourage affiliate members to promote products with the "LiveXtra" tag. Viewers watching the live stream can directly use the seller-provided live stream coupons, which can significantly boost sales conversion during live broadcasts.
		
	
	
	

	
Select Promoters Carefully: Seek out affiliate members whose audience aligns with your product category and target customer base to improve conversion efficiency.
	
	

	
Maintain Communication and Relationship Management: Maintain good communication with core affiliate members, share sales data and market trends, and build long-term cooperative relationships.
	
	

	
Integrate with the Double 11 campaign: Ensure your product listings fully reflect the campaign activities. Provide promoters with more support, such as additional materials and copywriting assets, to ensure effective promotion.

	

	




V. Important Tips for Sellers


	

	
Comply with Platform Rules: Ensure all promotional content (including that from affiliate members) is legal, authentic, and complies with Shopee's advertising policies and local laws and regulations.
	
	

	
Commission Payout Cycle: Understand that commissions are typically settled monthly or quarterly, and stay updated on relevant platform policies.
	
	
Key to Success: Success relies on offering high-quality products, attractive commissions, and providing good support to affiliate members.