Conquer Double 11: Master Lazada Seller Center Tools to Captivate the Southeast Asian Market

One Strategy, Dual Battlefields: Tmall merchants are seizing a historic opportunity with the "Lightweight Overseas Expansion" initiative, achieving dual growth through a single investment.

The 2025 Double 11 season has begun, bringing a game-changing opportunity for Tmall merchants. Following the recent system-level integration between Lazada and Tmall, the new "Lightweight Overseas Expansion" program enables merchants to seamlessly enter five key Southeast Asian markets—Malaysia, Singapore, Thailand, Vietnam, and the Philippines—with no upfront costs or complexities.



This breakthrough allows Tmall brands to tap into new blue-ocean markets while maximizing their Double 11 performance. But market access is only the beginning—real success comes from strategic execution.



This guide walks you through leveraging the Lazada Seller Center's marketing toolkit to drive traffic, boost conversions, and double your sales.



1️⃣ Seizing the Opportunity: "Lightweight Overseas Expansion" Launches with Double 11

• What It Offers: The "Lightweight Overseas Expansion" program removes traditional barriers to cross-border selling. No need to set up new stores or build overseas teams—simply sign the agreement in your Tmall backend, and an identical LazMall store is automatically created. Your product listings, inventory, and promotions are synced seamlessly, making the process truly barrier-free. Once an order is placed, just ship goods to a designated domestic warehouse—Lazada handles the rest, including international logistics, customs clearance, and aftersales.

• Timing Matters: The 2025 Tmall Double 11 sales kick off at 8 PM, October 20th—with simultaneous activation across Southeast Asia. Registration is now open via the ASC Seller Center under Marketing Center > Campaign > Mega Campaign. Complete sign-up early to capture premium platform traffic from day one.

• Dedicated Traffic Support: Lazada is backing Tmall brands with exclusive onsite exposure—including a dedicated Tmall brand zone, integration with IPs like Super Brand Day and Super New Product Day, plus premium visibility across homepage banners, flash sale slots, and brand showcases. 

2️⃣ Your Marketing Tool Arsenal: A Full Funnel Guide from Traffic to Conversion

Smart use of Lazada’s Seller Center tools is your key to igniting sales.

• Lazada Sponsored Solutions: Quickly capture high-intent traffic with Lazada’s CPC-based ads, displayed prominently in search results and product detail pages. → Double 11 Tip: Start building data momentum during pre-sale. For core products, increase bids strategically to secure top placement and maximize exposure.

• Vouchers & Promotions: Boost conversion rates with tailored incentives. Use the Marketing Center to create spend-and-save, percentage-off, and shipping vouchers. → Double 11 Tip: Implement tiered vouchers (e.g., new customer discounts, member-only offers) to match different shopper needs. Pro tip: Display vouchers prominently on your store homepage—not just on product pages—to dramatically boost click-through and redemption rates.

• Bundle Deals & Flash Sales:


	
 Bundle Deals: Increase average order value by pairing related items (e.g., Buy A, Get B). Data shows well-designed bundles can lift cross-selling by over 30%.
	
 Flash Sales: Join platform flash sale events to gain premium homepage traffic—ideal for clearing inventory and creating hit products.


• LazLive Streaming: Live commerce is huge in Southeast Asia. Host LazLive sessions paired with stream-only vouchers to drive real-time purchases. Plan your content and interaction flow in advance to keep viewers engaged. 

3️⃣ Data-Driven Execution: Optimize ROI with Business Advisor

During Double 11, real-time data is your best ally. Business Advisor acts as your campaign GPS—tracking traffic sources, keyword trends, and product performance.

Key Metrics to Watch: Focus on CTR, conversion rate, and ROAS. Use these insights to adjust ad spend, voucher strategy, and stock levels for maximum ROI. 

4️⃣Effortless Customer Engagement: The Power of AI Service Tools

While you focus on strategy, AI customer service solutions like DuoKe AI ensure seamless communication—even during peak traffic. They provide 24/7 multilingual auto-translation and smart replies, maintaining service quality across Southeast Asia while you concentrate on marketing execution.



Conclusion: Act Now & Secure Your Double 11 Advantage

The 2025 Double 11, powered by Lazada's "Lightweight Overseas Expansion," offers Tmall brands a clear path to incremental growth. With seamless market entry and a full suite of seller tools, doubling your sales is within reach.Access Your Lazada Seller Center Now—configure your campaigns, prepare your promotions, and get ready for a record-breaking Double 11.