What is Shopee International Platform (SIP) and How it Helps Sellers Go Global

As cross-border e-commerce continues to expand rapidly, consumer demand is becoming increasingly global. As Shopee puts it, “Good products deserve a global market.”​

Following this trend, sellers are no longer limiting themselves to domestic customers. Instead, more businesses are actively expanding into international markets to reach buyers worldwide.​

To better support sellers in selling globally, Shopee introduced the Shopee International Platform (SIP). With SIP, sellers can list their products across multiple overseas Shopee markets by operating just one main store, making global expansion easier and more efficient than ever before.​

 

I. What Is Shopee International Platform (SIP)?​

Shopee International Platform (SIP) is Shopee's official cross-border selling program that allows sellers to list products in overseas Shopee markets while fulfilling orders domestically.​

Under SIP, sellers only need to ship orders to a designated Shopee domestic warehouse. Shopee then takes full responsibility for international shipping, customs clearance, and last-mile delivery to overseas buyers.​

This model significantly lowers the entry barrier for sellers who want to sell internationally without setting up local warehouses or operations in each country.​

 

II. What Are the Benefits of Joining Shopee International Platform (SIP)?​

i.Maintain a Local Selling Experience​

Sellers can manage SIP orders in the same way as local orders, with no need to change their daily operations.​

ii.Shopee-Managed Overseas Operations​

Except for the primary market, all other SIP markets are managed by Shopee. SIP sellers enjoy free cross-border logistics, customer service, and payment solutions provided by Shopee.​

iii.Boost Cash Flow and Reduce Business Risks​

By diversifying into multiple international markets, sellers can minimize reliance on a single market. Features such as automatic product translation and auto-translated buyer-seller communication further reduce operational complexity.​

iv.No Additional SIP Fees​

For each SIP order, sellers only pay the standard platform commission and transaction fees. Shopee does not charge any extra SIP-related fees in any form.​

v.Expand Customer Base and Increase Orders​

SIP helps sellers reach a wider audience, leading to higher exposure and increased order volume.​

vi.Enhance Brand Exposure Through Shopee Campaigns​

SIP products can participate in Shopee's Campaigns and Flash Sales, amplifying brand visibility across international markets.​

 



 

III. How Does Shopee International Platform Work?​

SIP provides end-to-end cross-border logistics through Shopee Logistics Service (SLS).​

•After an overseas buyer places an order, the seller receives a notification and ships the product to Shopee's Singapore warehouse.​

•Sellers should treat SIP orders as local orders and ship them to the designated Shopee Singapore warehouse. No address changes are required, as Shopee handles the rest of the process.​

•Once the parcel arrives at Shopee's warehouse, it will be processed (such as relabeling) and handed over to Shopee's designated overseas third-party logistics (3PL) partners.​

•After the parcel arrives in the destination country, the local last-mile logistics partner delivers the order to the buyer.​



IV. SIP Product Selection Guide​

i. Key Factors to Consider When Selecting SIP Products​

When choosing products for SIP, sellers should focus on:​

•Lightweight and compact products to reduce logistics risks​

•Non-restricted or easily certified items​

•Products with stable demand across multiple countries or regions​

•High-margin products that can absorb fees and longer delivery times​

ii. Recommended Product Categories for SIP​

i) Fashion & Accessories​

Clothing, bags, hats, and fashion accessories are highly popular in Southeast Asia and generally carry lower shipping risks.​

ii) Beauty & Personal Care (Non-liquid or Certified Products)​

Skincare tools, beauty accessories, and certified cosmetics perform well, provided they comply with Shopee’s regulations.​

iii) Home & Living (Small Items)​

Compact home organizers, kitchen tools, and decorative items are ideal for cross-border shipping.​

iv) Consumer Electronics Accessories​

Phone cases, cables, chargers, earphones, and similar accessories usually have strong demand and stable profit margins.​

v) Lifestyle & Hobby Products​

Stationery, fitness accessories, and hobby-related products are also well received by international buyers.​

 

V. Frequently Asked Questions (FAQ)​

Q: Is Shopee International Platform free to use?​

A: There is no separate registration fee for SIP. Sellers are only subject to platform commissions, transaction fees, and applicable logistics costs depending on the market.​

Q: How long does it take for a shop to be onboarded onto SIP?​

A: After accepting the invitation, the SIP onboarding process usually takes around one month. Once completed, sellers will receive a notification in the Shopee Seller Centre.​

Q: How long does it take for parcels to be delivered to overseas buyers?​

A: SIP orders typically take approximately 5–10 business days to be delivered, depending on the destination country and logistics conditions.​

 

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