TikTok Shop Seller: How to join TikTok Shop Affiliate Marketing

I. What is TikTok Shop Affiliate Marketing?

Affiliate Marketing on TikTok Shop is a commission-based partnership between sellers and creators who promote their products. In this model, sellers (or brands) supply products and set commissions, while creators (affiliate members) promote these items through engaging short videos or live streams, guiding their audience to make purchases. For every sale completed via the creator's unique link or code, they earn a pre-agreed commission from the seller as compensation.

 

 II. Collaboration Models in TikTok Shop Affiliate Marketing 

The platform offers three primary collaboration models to suit various promotional needs:

1. Open Collaboration

Sellers create product promotion plans visible to all eligible creators. Creators can actively browse and apply to promote these products. Once the seller approves, the collaboration begins. This method maximizes product exposure, reaches a wide pool of potential promoters, and is ideal for quickly launching products and testing market response. For first-time users seeking fast market feedback, we recommend starting here.

2. Targeted Collaboration

Sellers proactively send exclusive collaboration invitations to specific, preferred creators. This allows for more favorable commission rates or special offers tailored to chosen influencers. It's suitable for building deep, exclusive partnerships with mid to top-tier creators to jointly develop brand bestsellers.

3. Shop Collaboration

This is the foundational setup where sellers set a universal base commission rate for their entire store, applying to all products. If an individual product does not have its own Open or Targeted plan, this default shop rate is used to attract creator promotions.

 

III. Benefits of Joining TikTok Shop Affiliate Marketing

1. More Precise Store Traffic

Different TikTok creators cater to specific niches and audiences. By promoting your products through Affiliate Marketing, you attract creators whose followers align with your target customers, driving more qualified buyers to your store.

2. Controllable Costs and Risk

Unlike traditional advertising, the core of Affiliate Marketing is "pay-for-performance." You only pay commissions based on actual sales, making costs and risks more manageable.

3. The Pathway to Content Commerce

Shopping habits are shifting from traditional online and offline stores to purchases inspired by videos and live streams. In this landscape, the content created by influencers holds significant value and will serve as excellent material for long-term brand building.





 

IV. TikTok Shop Affiliate Marketing Qualification Criteria

To participate, your shop and products must meet specific eligibility requirements. Shop qualification is assessed first, followed by individual product evaluation.

1. Shop Qualification Criteria

• Your Shop Performance Score (SPS) must be 3.5 or higher.

• The SPS, ranging from 0 to 5, reflects your shop's operational performance, calculated on your 90-day average.

2. Product Qualification Criteria

• The product's Negative Review Rate (NRR) must be less than twice the average NRR for its category.

• NRR is the percentage of 1-2 star reviews for all orders of that product in the last 30 days.

• The product must have no intellectual property, fair trading, or customer review policy violations.

• It must not have been flagged by customers as inauthentic via reviews or other channels.

3. Important Notes

A shop will be disqualified if:

• The SPS falls below 3.

• The seller's account is deactivated (permanently or temporarily) due to policy violations.

A product will be disqualified if:

• Its NRR exceeds three times the category average. Such products may face restrictions or removal from the program.

 

V. Steps for Sellers to Join TikTok Shop Affiliate Marketing

• Step 1: Log in to your TikTok Shop Seller Center.

• Step 2: Click the "Affiliate Marketing" button at the top.

• Step 3: Create an affiliate plan based on your specific goals and needs.



In summary, TikTok Shop Affiliate Marketing is fundamentally a powerful store promotion tool. Unlike paid advertising, it operates on a cost-per-sale basis, making it a seller-friendly approach. Moreover, this model generates authentic product content from creators, providing valuable assets that benefit long-term store and brand development.



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