What is Shopee Live and what are the benefits of live stream

Shopee Live is an e-commerce live streaming service launched by the Shopee platform. It aims to help sellers showcase and sell products through live streaming, enhance interaction with buyers, improve the shopping experience, and drive product transactions.



Benefits of Shopee Live



Value for Sellers

	
Increase Sales: Through engaging product demonstrations and interactive live streaming, sellers can effectively boost sales and increase store revenue. Especially during major promotional events, live streaming can be a key tool for improving performance.
	
Brand Promotion: Live streaming provides sellers with a platform to showcase their brand image and culture, allowing them to convey their brand values and personality to attract more consumer attention and recognition.
	
Market Insights: During live sessions, sellers can directly interact with buyers to understand their needs, helping them optimize product selection, improve product design, and adjust marketing strategies.

 Value for Buyers


	
Convenient Shopping Experience: Buyers can quickly learn about products through live streaming without browsing multiple product pages. They can place orders directly in the live stream, saving time and effort.
	
Access to Discounts and Promotions: Buyers can stay updated on exclusive discounts and promotional offers introduced by sellers during live streaming, allowing them to purchase products at better prices.
	
Entertainment and Social Engagement: Watching live streams is not just about shopping—it. It also offers entertainment and social interaction. Buyers can engage with hosts and other viewers, share shopping experiences, and enhance the fun of shopping.



Shopee Live Admission Requirements



1. Account Requirements


	
Complete Registration and Verification: Sellers must be registered on the Shopee platform and complete both account registration and real-name authentication.

2. Required documents include business licenses, tax registration certificates, and other relevant materials to verify the legitimacy of the seller.


	
Good Account Status: The account must maintain a certain rating and customer satisfaction level, with minimal negative feedback or frequent violations to ensure a positive reputation.
	
Age Restriction: The live stream host must be at least 17 years old.

3. Store Requirements


	
Store Level: The store must be at least at the beginner level. New stores need to accumulate a certain level of sales and reputation to meet the criteria.
	
Product and Sales Performance: The store must have a sufficient number of products listed, with good sales performance, indicating market activity that can attract live stream viewers.
	
Compliant Store Operation: The store must strictly follow Shopee’s rules, including product quality, after-sales service, and other operational standards, with no violations.
	
Product Compliance: The products sold must comply with Shopee’s relevant regulations, prohibiting the sale of counterfeit goods, illegal, or restricted items, ensuring product quality and market competitiveness.

4. Resources and Capabilities


	
Live Streaming Equipment: Sellers must have equipment like a high-definition camera, a good-quality phone, microphone, lighting, and a phone stabilizer to ensure clear visuals and smooth audio during live streaming.
	
Stable Internet Connection: A reliable network environment is necessary for uninterrupted live streaming.



Shopee Live Access



Supports live streaming via both PC and mobile APP







FAQ

Why You Cannot Create the Live Stream:
Qualification not met: The seller has not completed real-name authentication, or the submitted business license and other supporting documents are unclear, incomplete, or do not meet the requirements; the store level has not reached the basic store level; the number of products listed is low, sales performance is poor, and market activity is low; there are issues such as poor after-sales service, resulting in non-compliance with platform rules.





What to Do if the Livestream is Lagging or Disconnecting:

It could be due to an unstable network, insufficient device performance, or platform server issues. You can try switching networks, such as switching from Wi-Fi to mobile data, or vice versa; close other devices and applications that are using the network to free up bandwidth; if it’s a device issue, try clearing the device cache, closing unnecessary background apps, or consider switching to a device with better performance.