Ramadan Marketing and Product Selection Guide 2025

Ramadan is the ninth month of the Islamic calendar. During this period, Muslims around the world follow the teachings of Islam, fasting from dawn to sunset, praying, and purifying their souls. The atmosphere of Ramadan is thick. Every household cleans their houses and prepares traditional delicacies. People frequently visit mosques to pray. The bazaars are filled with a dazzling array of speciality goods. People gather to buy iftar supplies, and there is a joyous festive atmosphere everywhere.





Business Opportunities for Sellers

For cross-border e-commerce, the Ramadan period holds huge market opportunities. From the perspective of consumers' shopping demands, during Ramadan, the demand for food products surges. Traditional Malay pastries, dates, halal meats, etc. are highly popular. In terms of clothing, people will purchase new traditional clothing for festivals and religious services, such as songkok for men and hijabs for women. Home supplies also enter a peak sales season, with the sales volume of home decoration items and tableware rising significantly. According to relevant data, during Ramadan, the traffic on cross - border e - commerce platforms has increased substantially, and the sales volume has shown double - digit growth.



Challenges for Sellers

Challenges in logistics and distribution. For example, during Ramadan, working hours are reduced for prayer and rest, leading to lower logistics efficiency and extended delivery times.

Marketing difficulties brought about by cultural differences. Sellers need to avoid cultural taboos. For instance, advertising content should not contain elements that do not conform to Islamic teachings, and the scheduling of promotional activities also needs to take into account people's work and rest patterns during Ramadan.

 
Ramadan Product Selection
Product strategy：precise product selection is the key. Besides meeting the demand for essential products during Ramadan, such as iftar foods (like dates, nuts, traditional pastries, etc.) and religious items (such as the Quran, prayer mats, etc.), limited - edition products with local characteristics can also be launched. For example, home decorations incorporating local traditional art elements and hand - made characteristic clothing can attract consumers' attention.


	
Clothes

Prioritize breathable cotton and linen materials, paired with traditional elements like embroidery, and offer multi-color combination sets.

Launch a Ramadan-themed Muslim apparel series, such as long robes and headscarves with traditional patterns, to meet consumers' needs for traditional clothing.



	
Home Decor

Launch a "Festive Gift Box Set" (including lighting, tablecloths, and greeting cards) designed for Ramadan home decoration. The set includes decorative lights, hanging ornaments, and festive greeting cards to meet consumers' one-stop shopping needs.


	
 Kitchen Appliances

Offer a "Fryer + Ramadan Recipe eBook" bundle, highlighting the "quick meal preparation" selling point.

Introduce a combo of smart rice cookers and air fryers, bundled with a Ramadan-themed recipe eBook to help users quickly prepare Ramadan dishes.


	
Beauty

Collaborate with influencers to launch a "Ramadan Exclusive Makeup Tutorial," emphasizing features like "12-hour long-lasting wear." Work with beauty influencers to promote tutorials for Ramadan makeup looks, recommending long-wear foundation and matte lipstick brands.



Promotion Strategy

offer Ramadan - exclusive discounts, such as a 20% discount on all product categories. Set up a full - reduction activity, where a certain amount will be deducted when the purchase amount reaches a certain level to stimulate consumers to increase their purchase volume.

Carry out giveaway activities, such as giving away special small gifts when purchasing Ramadan gift boxes, like customized scented candles, small religious - themed pendants, etc. An additional 5% discount can be offered for purchasing multiple items.



Marketing and Promotion

Make full use of social media platforms. For example, create exquisite short - videos and graphic content on platforms like Instagram and TikTok to showcase the usage scenarios of products during Ramadan. For instance, display the warm scene of a family sitting together to enjoy iftar food or the scene of people praying with prayer mats.



Invite local influencers to promote products. Influencers can increase brand awareness and product sales through live - streaming e - commerce, releasing product reviews, etc. At the same time, advertising can also be placed on social media platforms to accurately target the target customer group and increase product exposure.



Use the Duoke Message Broadcast to send out advance notifications for Ramadan events！