Latest policy on Shopee Preferred Sellers

Becoming a Shopee Preferred Seller is a significant milestone for sellers aiming to enhance their credibility and visibility on the platform. This elite status is granted to sellers who consistently deliver exceptional shopping experiences, characterized by high shop ratings, excellent customer service, and prompt order fulfillment.

 
Policy Updates
Shopee's multi-site preferred seller standards have been updated and will be officially implemented on March 31.

From March 31, 2025, Shopee's Singapore, Malaysia, Thailand, Vietnam, Philippines, and Taiwan sites will update the preferred seller standards.

Among them, the fast delivery rate (FHR) threshold has been increased from the original >75% to >80%. 







 
Benefits of Being a Shopee Preferred Seller

1. Exclusive Access to Shop Search Ads: Preferred Sellers can utilize Shop Search Ads to boost store exposure, attract more traffic, and enhance conversion rates. Their stores appear at the top of search results when buyers use matching keywords.



2. Enhanced Visibility with Dedicated Search Filters:


	

	
Utilizing search filters allows Preferred Sellers to increase the visibility of their product listings.
	
	

	
The "Shopee Preferred" badge displayed on the store, profile picture, and all products fosters buyer trust, encouraging more purchases.

	 
	


3. Shopee Shipping Subsidies: Eligibility for Shopee's shipping subsidies reduces shipping costs for buyers, making products more attractive.



4. Access to Exclusive Preferred Seller Campaigns: Participation in exclusive themed campaigns further boosts store visibility and sales potential.




 
How to Become a Shopee Preferred Seller
To qualify for the Preferred Seller status, sellers must meet specific criteria:


	
Sales Performance: Achieve a certain level of sales volume and revenue.
	
Customer Ratings: Maintain high customer ratings, typically requiring a score of 4.8 or above (out of 5).
	
Order Completion Rate: Maintain a high order completion rate.
	
Return and Refund Rate: Keep return and refund rates low.
	
On-Time Shipping Rate: Ensure a high on-time shipping rate.
	
Customer Service: Provide timely and effective customer service.
	
Compliance with Platform Rules: Adhere to all Shopee platform rules and policies, including product listing rules and transaction regulations.
	
Store Activity: Maintain store activity by regularly updating product information and participating in platform events.

Additionally, sellers must closely adhere to Shopee's Community Rules and policies to ensure a safe and trustworthy shopping environment.

 
Frequently Asked Questions
Q1: How do I join the Preferred Seller Programme?

A1: Sellers meeting the eligibility criteria are automatically invited to join the Preferred Seller Programme. Regular reviews are conducted to identify and invite qualifying sellers.



Q2: Is it possible to lose my Preferred Seller status?

A2: Yes, failing to maintain the required performance metrics can result in the loss of Preferred Seller status.



Q3: How to improve customer satisfaction?

Do a good job of responding to buyers' pre-sales and after-sales questions, including timely replying to buyers' messages, effectively solving buyers' problems, and allowing buyers to enjoy perfect customer service during the purchase process.

It is recommended to use Duoke to help you achieve fast Shopee replies and Shopee reception, and improve buyer satisfaction.





Q4: How can I monitor my eligibility for the Preferred Seller Programme?

A4: Sellers can track their performance metrics in the Seller Centre to monitor eligibility for the Preferred Seller Programme.