Maximize Your Sales: The Top 5 E-commerce Platforms Every Seller Should Use in 2025

By Tina10 Mar,2025


 
Overview of the Southeast Asian E-commerce Market in 2025
Southeast Asia continues to be one of the fastest-growing e-commerce markets in the world, driven by rapid digital adoption, increasing smartphone penetration, and evolving consumer behaviors. In 2025, the region's e-commerce market is projected to reach $234 billion, reflecting a double-digit growth rate year-over-year.

Key market statistics:


	Population: Over 680 million people, with more than 400 million internet users.
	E-commerce penetration: Expected to exceed 70%, up from 60% in 2023.
	Consumer behavior: Increasing trust in online shopping, with 80% of internet users making digital purchases.
	Payment methods: Digital wallets, such as ShopeePay, GrabPay, and GoPay, dominate transactions, while credit/debit cards and cash-on-delivery remain popular.

With this growth, several key players dominate the market. Below is an in-depth analysis of the five major e-commerce platforms in Southeast Asia: Shopee, Lazada, TikTok Shop, Tokopedia, and Zalora.

 
Shopee


	Main markets: Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore
	User base: Over 350 million active users
	Monthly visits: Approximately 500 million
	Platform advantages:
	
		Strong logistics network with Shopee Express
		High engagement with Shopee Live and in-app gamification
		Diverse payment options, including ShopeePay
	
	
	Seller onboarding: Easy sign-up your shopee seller account with minimal requirements, allowing both local and international sellers to expand across Southeast Asia.




Lazada


	Main markets: Indonesia, Malaysia, Thailand, Vietnam, the Philippines, and Singapore
	User base: Over 150 million active users
	Monthly visits: Around 160 million
	Platform advantages:
	
		Backed by Alibaba Group, ensuring robust infrastructure
		Advanced AI-driven recommendation engine
		Integrated logistics via Lazada Logistics
	
	
	Seller onboarding: Requires business verification, with various seller tiers offering incentives for high-performance stores.




TikTok Shop


	Main markets: Indonesia, Malaysia, Thailand, Vietnam, the Philippines
	User base: Over 200 million active users across SEA
	Monthly visits: Approximately 100 million
	Platform advantages:
	
		Highly engaging short-video and livestream commerce model
		Seamless shopping experience within the TikTok app
		Influencer marketing and community-driven sales boost
	
	
	Seller onboarding: Open to TikTok business account and individual sellers, with strong influencer collaboration features.




Tokopedia


	Main market: Indonesia (largest e-commerce platform in the country)
	User base: Over 120 million active users
	Monthly visits: Around 150 million
	Platform advantages:
	
		Merged with Gojek to form GoTo Group, integrating e-commerce, payments, and ride-hailing
		Strong local seller support with financing options
		Comprehensive logistics solutions
	
	
	Seller onboarding: Easy registration for local Indonesian businesses, with premium features for enterprise sellers.




Zalora


	Main markets: Singapore, Malaysia, Indonesia, the Philippines, Hong Kong, and Taiwan
	User base: Over 30 million active users
	Monthly visits: Around 20 million
	Platform advantages:
	
		Focused on fashion and lifestyle products
		Strong partnerships with global and local fashion brands
		Premium delivery services, including same-day delivery in major cities
	
	
	Seller onboarding: Suitable for fashion brands and sellers looking for a niche, curated e-commerce experience.




How Duoke Helps sellers Manage Multi-Platform Chats
With sellers chatting across multiple platforms, managing customer communication can be a challenge. Duoke provides a powerful solution by integrating multi-platform chat management, ensuring sellers can:


	Aggregate Shopee, Lazada, TikTok Shop, Tokopedia, and Zalora chats in one dashboard.
	Automate responses and improve customer satisfaction.
	Boost response rates, leading to higher store conversions and improved customer satisfaction.



By using Duoke, sellers can streamline their communication, reduce response times, and maximize sales across the most influential e-commerce platforms in Southeast Asia.



In conclusion，the Southeast Asian e-commerce landscape in 2025 presents tremendous opportunities for sellers. Understanding the unique strengths of Shopee, Lazada, TikTok Shop, Tokopedia, and Zalora can help businesses develop a successful omnichannel strategy.

By leveraging Duoke's omnichannel chat management, sellers can enhance efficiency, improve customer service, and drive higher revenue in this dynamic market.



Click here to download Duoke to reply messages everywhere and everywhere.