Complete Guide to TikTok Shop Mall Stores in Malaysia: Entry Requirements, Benefits & Customer Service Tips

TikTok Shop Malaysia has announced an update: Starting 9 June 2025, customers purchasing from Mall Stores can request returns or refunds within 30 calendar days after receiving their orders. Previously, most customers had 15 days, while some enjoyed 30 days.

How Does the "No Longer Needed" Return Process Work?

When customers select "No Longer Needed" as the return reason, TikTok allows returns for changed preferences under specific terms:


	

	
No impact on seller performance metrics (e.g., ratings, review rates).
	
	

	
No penalties for sellers.
	
	

	
Sellers "do not bear return shipping costs".
	


 

What is TikTok Shop Mall?

TikTok Shop Mall is an official "brand zone" designed to ensure authenticity and elevate shopping experiences. Similar to Shopee Mall or Lazada Mall, it features verified brands, authorized distributors, or large-scale trusted sellers.



In Malaysia, TikTok Mall is becoming a go-to destination for shoppers, with Mall Stores receiving prioritized platform support, including "traffic boosts", promotions, and exclusive resources.



 

How to Become a TikTok Shop Mall Seller in Malaysia?

Entry requirements are strict but rewarding:

Entry Criteria


	

	
Brand Qualifications

	

		

		
Registered trademark certificate (Malaysian or international).
		
		

		
Official brand authorization letter (if applicable).
		
	
	
	

	
Store Performance

	

		

		
Meet TikTok Shop standards for ratings, order fulfillment rates, and refund rates.
		
		

		
Stable operation for at least **3 months**.
		
	
	
	

	
Seller Identity

	

		

		
Open to local brands, authorized agents, or cross-border renowned brands.
		
	
	




 

Application Process


	

	
Log in to TikTok Shop Seller Center.
	
	

	
Contact TikTok's local operations team or submit an application via the Mall Store portal.
	
	

	
Submit brand documentation for review.
	
	

	
Upon approval, your store gains the "Mall" badge and exclusive benefits.
	


Note: Brands or authorized agents should proactively engage TikTok Malaysia's team for tailored onboarding support.

 

Benefits of Becoming a TikTok Mall Store


	

	
Trust & Credibility

	

		

		
The "Mall" tag boosts consumer trust and conversion rates.
		
	
	
	

	
Priority Traffic

	

		

		
Mall Stores rank higher in search results, live streams, and recommendation feeds.
		
	
	
	

	
Exclusive Campaign Access

	

		

		
Join major sales events (e.g., TikTok 11.11, 6.6 Sale) early, with extra subsidies and ad placements.
		
	
	
	

	
Enhanced After-Sales Support

	

		

		
TikTok assists in standardizing return policies to improve customer satisfaction.
		
	
	


 

Efficient Customer Service Management for Mall Stores

Higher traffic means more customer queries. Streamline messaging with tools like "Duoke AI":



✅ Automated Responses


	

	
Set up AI replies for FAQs (e.g., "When will my order ship?").
	


✅ Unified Multi-Account Management


	

	
Handle all Mall Store messages from a single dashboard.
	


✅ Sentiment Analysis


	

	
Prioritize urgent or negative feedback to prevent disputes.
	


✅ 130+ Language Support


	

	
Auto-translate messages in Malay, English, and more.
	


✅ Performance Analytics


	

	
Track response rates, satisfaction scores, and optimize operations.
	




 

Conclusion: TikTok Mall is the Next Frontier for Brands

For local or cross-border brands targeting Malaysia, joining TikTok Shop Mall unlocks growth opportunities. Pair this with AI tools like Duoke AI to streamline operations and deliver professional customer service.



Act now to seize TikTok's e-commerce boom and stand out in Malaysia's competitive market!



Contact us for assistance with Mall Store applications or Duoke AI integration.