Lazada Seller Center Malaysia: A Step-By-Step Guide (2026)

I. What is Lazada Seller Center Malaysia?

Lazada Seller Center is the primary online platform provided by Lazada for sellers to manage their stores and operations on the e-commerce marketplace. To become a seller on Lazada Malaysia, registration on the platform is required. Lazada offers two main avenues for sellers: the Lazada Malaysia Seller Center and the Lazada Mobile app. The Seller Center equips merchants with a comprehensive suite of tools to list products and enhance their visibility to a broad audience. Its key functionalities include:

i. Product Listing and Management

Sellers can create, customize, and manage product listings in bulk. This includes options for bulk uploads and updates, saving significant time when handling large inventories.

ii. Marketing Tools

The platform offers various techniques and strategies to help sellers attract customers to their online stores. Merchants can utilize promotional tools, advertising options, and create product bundles to drive sales.

iii. Business Data Insights

Sellers have access to analytics and insights, helping them understand sales performance, customer behavior, and inventory levels. This data is crucial for making informed business decisions.

iv. Store Customization and Decoration

With store decoration tools, sellers can enhance their storefronts to highlight best-selling products and promotions during events like flash sales, seasonal campaigns, and site-wide promotions.

v. Officially Recommended Service Partners

The Lazada Malaysia Seller Center integrates various third-party logistics providers. Brands can leverage these partners for end-to-end order fulfillment and tracking.

vi. Learning Resources via Lazada University

Lazada Seller Center hosts Lazada University, which provides sellers with guides and tutorials to better understand platform rules, ensuring a smooth store setup and sales process.

 

II. Registration Requirements for Lazada Malaysia

Individual Sellers: Need a valid Malaysian ID (MyKad) or passport, a local mobile number, a personal bank account from a Malaysian bank, and a valid email address.

Business Sellers: Need to provide a locally registered business license, the ID of the company's legal representative, a local corporate bank account, local contact details, and relevant tax registration documents.



 

III. How to Start Selling via Lazada Seller Centre Malaysia

Step 1: Create Your Lazada Account

Download the Lazada Mobile app (available on Android and iOS). Open the app and create a new account if you don't have one.

Step 2: Access Lazada Malaysia Seller Center

After account creation, log in and navigate to the Seller Center. If you haven't registered as a seller, you will be guided to the seller registration page. Click "Start Registration."

Step 3: Fill in Your Information

Select your account type: Individual or Business. Business users should choose "Register as a Business" and have their company registration number ready.

Step 4: Set Up Your Store Information

Once registered, complete your store profile by adding a unique store name, uploading a store logo, and writing a brief description of your store and products.

Step 5: Configure Shipping Options

Go to the "Shipping" section in Seller Center to set up your shipping methods and choose preferred logistics partners.

Step 6: Create Your First Product Listing

Navigate to the "Products" section and click "Add New Product." Fill in details such as product name, description, price, stock quantity, and upload high-quality images (ensuring product compliance).

Step 7: Set Up Payment Methods

Visit the "Finance" section to add your bank account details to receive payments. Configure payment settings to enable payment options for customers.

Step 8: Publish Your Product

After filling all information and configuring shipping/payment settings, you can publish your product listing.

Step 9: Manage Orders and logistics

Regularly check for unfulfilled orders and ensure shipping is completed within the promised timeframe.



Selling through the Lazada Malaysia Seller Center is an effective way to expand an online business. Sellers can leverage the diverse tools and resources provided to increase product exposure and deliver a better shopping experience for customers.



 

FAQ

Q: How can I delete my account in Lazada seller center?

A: To delete your Lazada Seller Center account, you must contact Lazada's support (via ADA Chat or email) after ensuring your account is in good standing, has no pending transactions (orders, refunds, disputes), and all balances are settled. The process requires manual review and approval by a Partner Support Associate.



Q: How do I contact Lazada customer service?

A: You can contact the Lazada Malaysia hotline at 603 2728 6600. Alternatively, you can reach Lazada online customer service via Lazada Help Center.



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