For Lazada Sellers: The Ultimate Guide to the LazCoins Discount Programme – Boost Your Shop's Sales and Visibility

Dear Lazada Sellers, are you looking for an effective way to attract more buyers, accelerate sales, and enhance product visibility? The LazCoins initiative and the LazCoins Discount programme launched by the Lazada platform are excellent solutions. This article will provide a detailed explanation of what LazCoins are, how you can benefit from the discount programme, and how to join easily, helping you maximize your shop's potential.

 

I. What are LazCoins?

LazCoins are a virtual currency on the Lazada platform. Buyers can earn them through various means such as reviewing products, completing tasks, or enjoying cashback. Earned LazCoins can be used to redeem discounts at checkout or exchanged for various rewards. For sellers, this is not only a buyer incentive tool but also a powerful lever to drive sales.



Tips:


	

	
Seller Participation: When buyers use LazCoins to redeem discounts at checkout, sellers can offer additional discounts, thereby attracting more orders.
	
	

	
Stackable Discounts: LazCoins discounts are stackable. They are applied first to the product's selling price before other discounts (such as seller vouchers, platform vouchers, bank vouchers, Lazada Rewards, etc.) are calculated. This means buyers can enjoy multiple layers of savings, effectively boosting purchase intent.
	
	

	
Flexible Control: Discount redemption is limited by the number of LazCoins a buyer owns and the maximum discount amount set by the seller. Buyers can earn LazCoins daily, but the system controls the maximum incentive amount per user to ensure fairness.
	




 

II. What is the LazCoins Discount Programme?

The LazCoins Discount is a programme 100% funded by sellers, designed to provide an additional discount to buyers who pay using LazCoins. Sellers bear the cost of the base discount portion, while Lazada injects additional funds for products promoted in the Coins channel, further amplifying the discount. This cooperative model significantly increases buyer incentives, accelerates sales conversion, and enhances the visibility of participating products.



Core Benefits for Sellers:


	

	
Boost Sales: Stimulate buyer spending through extra discounts, ideal for sales seasons or clearing inventory.
	
	

	
Enhance Visibility: Participating products gain promotion in the Coins channel, attracting more traffic.
	
	

	
Low Cost, High Return: Sellers only need to fund the base discount, while Lazada's additional funds help amplify the results, creating a win-win situation.

	
 
	


III. How to Join the LazCoins Discount Programme?

Step 1: Log in to Seller Center: Go to Seller Center > Marketing Center > LazCoins Discount.

Step 2: Initiate the Joining Process: Click the "Join LazCoins Discount Now!" button.

Step 3: Agree to the Terms: Carefully read and understand the LazCoins Terms and Conditions, then click "Agree to Join" to confirm.

Step 4: Successfully Joined: Congratulations! You are now a member of the LazCoins Discount programme and can start accumulating seller LazCoins to redeem for platform traffic and exposure resources.

After joining, the discount is automatically applied to all SKUs in your shop by default, allowing you to easily cover all your products.

 

IV. How is the LazCoins Discount Calculated?

The discount calculation is transparent and straightforward, using the following formula:

LazCoins Discount Amount = Product Selling Price × LazCoins Discount Rate



 

V. Conclusion

The LazCoins Discount programme is a highly efficient tool for Lazada sellers to enhance competitiveness. By participating, you can not only incentivize buyers at a low cost but also leverage platform resources to amplify your sales results. In fact, besides LazCoins, Lazada provides us with even more marketing tools, which you can explore and learn about through the Lazada Seller Center. Mastering comprehensive platform knowledge is key to better promoting your shop's growth!

 

FAQ

Q: Can I choose which SKUs to apply the LazCoins discount to?

A: Yes! Upon initial subscription, the discount applies to all SKUs by default. However, you can exclude up to 5 SKUs from the discount programme based on your needs. This provides flexibility for inventory management or specific product strategies.



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