By Tina09 Jan,2026
For brand owners and sellers on the Shopee platform, regardless of your marketplace, Shopee Mall is a great way to grow your business. Shopee Mall aims to enhance trusted brands and provide consumers with a guaranteed, high-quality shopping experience. Today, let's take a look at the specific benefits Shopee Mall offers to merchants.
I. What is Shopee Mall?
Shopee Mall is a premium retail space reserved for brand owners and authorised distributors. Shopee Mall products have a Shopee Mall or Mall label on the shop's profile page, or on all of the shop's product listings.
Shopee Mall is a platform for top sellers and leading brands that strive to provide excellent online shopping experience.
II. Top Benefits of Being a Shopee Mall Seller
Joining Shopee Mall is more than just getting a badge; it's about accessing a suite of advantages designed to fuel your business:
1. Fee Waivers for New Members
Enjoy a commission fee waiver for your first 120 days and a Coins Cashback (CCB) programme fee waiver for your first 30 days.
2. Enhanced Visibility & Traffic
Gain priority in search results and feature in dedicated Shopee Mall entry points, making it easier for high-intent buyers to discover your brand and products.
3. Exclusive Seller Features & Tools
Brand Portal: Your one-stop dashboard for shipment booking, in-depth data analytics, customer insights, and marketing solutions.
Display Ads: Access an exclusive self-service feature to book prominent homepage banners, dramatically increasing your brand exposure.
Selling Coach: A smart tool within Business Insights that identifies fast-growing product trends and opportunities in your category.
My Inventory: Optimise your stock management with insights into each SKU's demand cycle and restocking urgency.
The rigorous vetting process for Shopee Mall assures customers of your authenticity, helping convert hesitant shoppers into confident buyers.
Get priority access to participate in exclusive, high-impact campaign packages and platform-wide promotions, boosting both sales and brand awareness.

Ready to apply? Here's a clear breakdown of the process:
You must be a brand owner or an authorised distributor. Your business must also commit to core platform policies:
Sell only 100% authentic items.
Support a 15-day return/refund policy.
Offer free shipping for all items or use Shopee Supported Logistics.
Applicants must meet at least 8 out of the following 9 requirements:

Submit your application through your Seller Centre. Shopee will review it and provide an update within 10 working days. Successful applicants will receive a confirmation email, and the coveted Mall label will be added to your shop profile.
Shopee Mall is your gateway to reaching the next level on Southeast Asia's leading e-commerce platform. It's an investment in credibility, visibility, and powerful growth tools. If your brand meets the standards , we encourage you to apply and start unlocking the full potential of your Shopee business.
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