Shopee Seller Fee Update 2026: New Infrastructure Fees in MY, PH, and TH

📌 Executive Summary​

Effective Date: April 1, 2026​

Key Markets: Malaysia (MY), Philippines (PH), Thailand (TH)​

Target Audience: Cross-border sellers using Shopee Vietnam local stores under the AGS program.​

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As Southeast Asia's e-commerce landscape matures, Shopee is shifting toward a more sustainable infrastructure model. Starting April 1, 2026, the Active Global Selling (AGS) program will introduce a mandatory Infrastructure Fee for orders in Malaysia, the Philippines, and Thailand.​

For sellers, this means a shift in profit margins. Understanding how to offset these costs through Duoke AI-driven operational efficiency is now more critical than ever.​

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1. What is the Shopee AGS Infrastructure Fee?​

1) What is Shopee AGS​?

AGS (Active Global Selling) is a one-stop global distribution solution provided by Shopee for sellers. By managing a single Global SKU, sellers can have their products automatically distributed to multiple country stations, benefiting from official automated translation, dynamic pricing, and SLS (Shopee Logistics Service) support.​

2) What is Shopee Infrastructure Fee​?

The Infrastructure Fee is a service charge designed to cover the costs of maintaining Shopee’s cross-border logistics, localized warehousing, and delivery networks.​

3) How is the Fee Calculated?​

•Automatic Deduction: The fee is deducted directly from the order's escrow. You can find it listed under the "Service Fee" section in your [Order Details] in the Seller Center.​

•Currency Logic: While your main dashboard may show VND (Vietnamese Dong) as a reference, the actual fee is settled in local currencies: MYR (Malaysia), PHP (Philippines), and THB (Thailand).​

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2. Market-Specific Exemption Policies​

To support sellers during this transition, Shopee has introduced specific support measures for high-performing stores.​

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3. How to Counter Cost Increases with Duoke AI​

When fixed costs like infrastructure fees rise, the most effective way to protect your bottom line is to increase your Conversion Rate and Operational Efficiency.​

1）Boost Your AI Resolution Rate​

Manual labor is expensive. By utilizing Duoke’s AI, you can handle 70%+ of routine inquiries—such as "Where is my parcel?" or "Is this in stock?"—without human intervention. This lowers your overhead costs significantly.​

2）Improve Conversion Rates via AI Chatbot​

Shopee AGS automatically translates your listings, but it doesn't always capture local nuances. Duoke’s AI understands the specific dialects and slang of Thai and Filipino buyers, ensuring your AI Customer Service closes the sale more effectively.​

3）Update Your Knowledge Base​

Ensure your AI is trained on the latest fee policies. When buyers ask about price adjustments, your AI should be able to explain shipping benefits or bundle deals to maintain high customer satisfaction.​

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Q: How can I check if an order was charged? ​

A: Go to Seller Center > Order Details > Service Fee. For a bird's-eye view of all your shops, use the Duoke Multi-Shop Management tool.​

Tips: On the order details page of the Thai site, the system will directly display the "Platform Infrastructure Fee"; while on other sites, it will be displayed as a service fee. Sellers can click the question mark icon next to the service fee to view details of various fees, including the platform infrastructure fee, in a pop-up window.​