Shopee Live: How to Sell, Buy, and Maximize Your Experience with Live Streaming

Introduction
The Southeast Asian market is still advancing rapidly in the e-commerce field with a sustained growth trend, and the largest e-commerce platform in the Southeast Asian market is still Shopee, which is far ahead of other platforms with a share of over 50%. From the comparison of the monthly visits of Shopee and Lazada on mainstream platforms in the figure below, it can be seen that Shopee ranks first in any market.





Shopee currently supports the following sites in the Southeast Asian market: Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Taiwan, China, and Brazil. No matter which site we want to do, we need to have a full understanding of Shopee and the corresponding site. It is precisely because the market is hot that we need to consider using newer ways to improve store conversions, especially Shopee Live, which has become increasingly prominent in recent years. What is Shopee Live, how to carry out Shopee Live, and how to use Shopee Live to achieve store growth are all things we need to understand and learn. Here is a complete guide for you.



 
What is Shopee Live?
Benefits of Shopee Live: Improve store interactivity and sales. Through live streaming, sellers can display products in real time, answer customer questions online, and increase the fun and trust of purchases.

At the same time, for (new) sellers, the platform will also provide more activities and exclusive live streaming traffic, which will help attract new customers and cultivate customer loyalty. In addition, Shopee Live also provides features such as promotions and discounts to further stimulate sales. In general, Shopee Live is an effective tool to promote interaction between sellers and buyers, increase sales and brand awareness.

For more detailed information about Shopee Live, please check this article.

 
How to Buy from Shopee Live
As a buyer, we can log in to shope and click live at the bottom to enter Shopee live. Here we can see for you and discover at the top. We can search for the live broadcast we want to watch according to our needs.





As shown in the picture below, during the live broadcast we can consult and chat with the seller, and we can also support shopping through the live broadcast room. Some stores will also provide exclusive live broadcast/product coupons, and you can enjoy the biggest discount when purchasing during the live broadcast.




How to Sell on Shopee Live
Step 1: Setting up a Shopee seller account, open your store and upload your products.

Step 2: Scheduling a live stream: We'd better set up a live broadcast preview to let more buyers know about our event.





Step 3: Engaging viewers: After the Live streaming starts, product display and explanation are also a big challenge for us; we need to ensure that there are real man explaining in the screen, and at the same time, necessary discounts and benefits are displayed in the screen. In addition, we need to pay attention to the questions asked by buyers in the commenter, and at the same time, we can increase the interactive activity of buyers through lucky draw interactions.



Live streaming is an excellent strategy to promote buyers to place orders. Exclusive prices and coupons can effectively increase buyers' order rates. A more realistic and comprehensive display of our products can also increase buyers' trust.

After the live streaming is turned on, buyers' inquiries and orders increase. At this time, we can also use Duoke AI Chatbot to help us answer product questions and inquiries, and improve customer service efficiency.

You also can learn more from this article.

 
Tips to Succeed on Shopee Live
For buyers:

It is better to enter the live streaming room as early as possible to receive exclusive coupons; you also can comment more about the products you are interested in.

More interactions in the live streaming room will also help improve your level, and can activate more stores and product rights.



For sellers:

Create a live preview in advance and promote it through social media or other channels to ensure that more people pay attention and watch; in addition, necessary advertising can also bring more views and orders to the live broadcast room.

 
FAQs About Shopee Live
Q1: What is Shopee Live? Is it suitable for new sellers?

A1: Shopee Live is a live shopping function built into the Shopee platform, which supports sellers to display products in real time, interact with consumers and promote conversions.

It is friendly to new sellers, especially suitable for cross-border sellers who want to try social e-commerce at a low cost, but they need to be familiar with users' viewing habits in advance (such as preference for evening time and entertainment live broadcast style).



Q2: How do I become a Shopee Live seller?

A2: You can learn more from Shopee seller center. 



Q3: How to increase Shopee Live's viewership and conversion rate?

A3: Traffic preheating: Preview on the store homepage and social media one day before the broadcast, and set up "live-exclusive coupons".

Content localization: You can design interactive games (such as likes and draws, limited-time bargaining), match popular BGM or invite local Internet celebrities (KOLs) to connect with the microphone.

Hot product strategy: Choose high-frequency, low-priced products (such as beauty samples, mobile phone accessories) as traffic-generating products, and intersperse high-gross-profit products (such as small appliances) for combination promotion.





Conclusion
Shopee live has become a new means of store and product exposure. Sellers can make full use of the live method to increase product and store exposure. At the same time, after inquiries and orders are generated, Duoke AI Chatbot can be used in a timely manner to help stores reply to messages, and interact with each other to increase store profits.