Three things you need to know to avoid Shopee Live streaming violations

Benefits of Shopee Live
According to the Shopee Consumer Trends Report 2022, over 60% of buyers consider Shopee Live a significant influence on their purchase decisions. At Shopee, we are committed to empowering sellers by providing increased investments and robust support to ensure their success in this dynamic landscape.


	
Enjoy Additional Exposure: Increase awareness of your store with additional exposure points to encourage shoppers to view your streams.
	
Expand Your Reach: Shopee Live allows you to connect with customers in real-time. Engage with them, showcase your products, and leave a lasting impression that drives conversions.
	
Build Trust and Authenticity: Live streaming provides an interactive platform where you can showcase your expertise, answer customer queries, and build a strong rapport with your audience. 
	
Boost Your Sales: With Shopee-sponsored vouchers, it will entice new and existing buyers to purchase.

 

How to correctly activate Shopee Live, taking the Shopee app as an example
STEP 1: Go to Me Page and select Live Streaming.

STEP 2: Add a title to your livestream, a short description, and cover image. Cover images should be 500 x 500 px.

STEP 3: Add products to your stream (200 max). Select items from your shop or from your Liked list.

STEP 4: See a preview of your stream. Rearrange the products and review the details before clicking Next.

STEP 5:Tap the Go Live button to start streaming!

STEP 6: Ask your viewers to hit that 'Follow button! Your followers get a push notification once you go LIVE.





What are the violations and penalties for Shopee Live?
Shopee Live is designed to provide shoppers with a more engaging experience, allowing them to interact directly with sellers. As such, sellers who fail to meet the platform's minimum content standards may be penalized to varying degrees.



Livestream sessions may also be terminated immediately. Penalties include:


	
Warnings
	
Deboosted livestreams (reduced visibility on Shopee Live page, which can lead to decreased traffic and fewer views)
	
Temporary bans from Shopee Live
	
Permanent bans from Shopee Live

Note:

Repeated violations may result in an extended livestream ban duration or even a permanent livestream ban.

Sellers with severe listing violations may have their accounts permanently frozen.



See more details from Shopee Seller Center

[ Severity: Tier 1 ] — Permanent Ban


	
01 Minor Safety

	

		
Nudity and Sexual Activity 
	
	



	
02 Adult Nudity and Sexual Activity

	

		
Nudity and Sexual Activity
		
Sexual Services
		
Sexual Exploitation and Abuse
	
	



	
03 Social, Political and Religious Safety

	

		
National and Social Security
	
	



	
04 Illegal Commercial Activities & Regulated Goods

	

		
Gambling, Guns, Drugs
		
Raw Jade Stones
	
	



	
05 Hurtful Activities

	

		
Suicide and Self-injury
		
Human Exploitation: Human Trafficking、Human Smuggling、Violence and Criminal Activities
	
	



	
06 Integrity and Authenticity

	

		
Frauds and Scams
	
	



	
07 Privacy and Security

	

		
Platform Security:Activities that interfere with the safety and reliability of the Shopee platform and its services are are prohibited.
	
	




[ Severity: Tier 2 ] — 7 Days Ban


	
01 Minor Safety 

	

		
Significant Exposure
	
	
	
02 Social, Political and Religious Safety
	

		
Religious Controversy
	
	
	
03 Hurtful Activities
	

		
Dangerous Acts: Streaming while Driving、Dangerous Games and Dares、Other types of dangerous acts
	
	




[ Severity: Tier 3 ] — 3 Days Ban


	
01 Minor Safety 

	

		
Inappropriate Behaviour
	
	



	
02 Integrity and Authenticity

	

		
Deceptive Behaviours
	
	
	
03 Vulgarity
	

		
Soft Porn
	
	
	
04 Social, Political and Religious Safety
	

		
Political and Social Sensitivity
	
	
	
05 Illegal Commercial Activities & Regulated Goods
	

		
Restricted Goods
		
Illegal Ads
	
	
	
06 Hurtful Activities
	

		
Eating Disorder
		
Harassment and Bullying
		
Hateful Behaviours
	
	
	
07 Gory Images
	

		
Human Torture and Accidents
		
Animal Abuse
	
	
	
08 Voucher Abuse
	
09 Integrity and Authenticity
	

		
Fake Engagement
	
	
	
10 Integrity and Authenticity
	

		
IP Infringement
	
	

 

[ Severity: Tier 4 ] — 3-Day Ban*


	
01 Promote Competitors
	
02 Third Party Transaction: Directing Transaction Outside Shopee
	
03 Vulgarity: Inappropriate Behaviour

 

[ Severity: Tier 5 ] — Terminate Stream


	
01 Minor Safety: Moderate Exposure、Minor Stream
	
02 Integrity and Authenticity: Traffic Cheat、Misleading Behaviours
	
03 Privacy and Security: Leakage of Personal Information

 

[ Severity: Tier 6 ] — Terminate Stream


	
01 Low Quality Content: Poor Picture、Poor Sound
	
02 Unprofessional and Meaningless Stream: No Visible Host、No Product、No Talking
	
03 Gory Images: Graphic Content

 

[ Severity: Tier 7 ] — Warning


	
01 Low Quality Content：Messy Background
	
02 Integrity and Authenticity：IP Complaint

 

How to appeal if there is any violation on Shopee Live?


For more information on violation displays, click here



If a violation occurs, the following prompts may appear：

Livestream hosts who have committed a Livestream violation can view their proof of violation when they receive the violation. All violation records are available under "Manage Violation" on the livestream homepage. You will also be able to see specific proof of violation tagged to each violation.



Livestream hosts can submit an appeal via the Shopee App if they believe their content has been wrongly penalised. All appeals must be submitted within the given timeframe to be assessed.







Livestream hosts can submit an appeal for each specific violation once (e.g 5 different committed violations means the Livestream host can submit 5 violation appeals). You will have to fill in an appeal which consists of a compulsory description section. Depending on the type of violation, you may also have to submit supporting documents. Then you will also be notified of the results via an inbox notification.